DESCRIPTION
At this time, Honda were producing outstanding TV advert creative: Grrr, Impossible Dream, Choir, More Forwards Please, Hondamentalism, Problem Playground and more. A corresponding web presence was required to enrich each TV experience, and drive car sales.
At this time, Honda were producing outstanding TV advert creative: Grrr, Impossible Dream, Choir, More Forwards Please, Hondamentalism, Problem Playground and more. A corresponding web presence was required to enrich each TV experience, and drive car sales.
CONTRIBUTION
Working in a very small team over a period of about 4 years, I was responsible for the design, animation and development of many of the TV ad companion websites (in Adobe Flash).
Working in a very small team over a period of about 4 years, I was responsible for the design, animation and development of many of the TV ad companion websites (in Adobe Flash).
RATIONALE
It wasn't just about regurgitating the content from the TV ads - our philosophy was always to embellish and expand upon the concepts introduced in the films. We were always trying to push the boundaries of the technology and interaction that was possible online.
It wasn't just about regurgitating the content from the TV ads - our philosophy was always to embellish and expand upon the concepts introduced in the films. We were always trying to push the boundaries of the technology and interaction that was possible online.
